
The Story
Gabriel Ostolaza
From financial struggle to fintech founder.
This is how.
Puerto Rico
Roots
My parents gave us everything they didn't have.
Their food. Their sleep. Their peace. We moved from place to place, but they carried all the weight so we could move forward.
I didn't understand sacrifice then. I do now.
Every Single Day
The Price
Basketball was my first teacher.
15 years taught me what books couldn't — that consistency matters more than talent. That you show up even when no one's watching. That the team always comes before you.
I learned patience. Grit. Discipline. How to get back up. How to keep going.
Those lessons shaped everything that came after.
Pittsburgh, PA
The Leap
I earned my way to Carnegie Mellon. Then I learned how far behind I really was.
My peers came prepared. I came hungry. They had resources. I had resilience.
I studied twice. Stayed longer. Asked more questions. Not to prove them wrong — to prove myself right.
Carnegie Mellon
The Climb
It worked.
Top 5% of my class. Graduated with honors. One of the only Latinos to do it.
Not because I was smarter. Because I refused to waste the chance my parents gave me.
Detroit, MI
The Turn
I made it. Six figures at General Motors. The job my family dreamed of.
Seven years of stability. A career I was grateful for. A life most would envy.
But gratitude and purpose aren't the same thing. I was meant to build something of my own. And I couldn't ignore it anymore.
Back to Puerto Rico
The Return
Everything I built was supposed to lead somewhere. I finally understood where.
Back to Puerto Rico. Back to families like mine. Back to the problem I watched my parents carry alone.
They didn't have the tools. I could build them.
The Mission
Luna
So I built Luna Money.
Behavioral finance meets technology. Peace with money. Starting where it matters most — home.
For my parents. For Puerto Rico. For every family still carrying that weight alone.
The struggle that raised me is now the mission that drives me.

This is my story.